Now Available

RealWise Academy — New Release

The BOOST System

A Science-Backed Framework for Closing More Deals & Building Lasting Clients

After 30+ years selling hundreds of millions of dollars in real estate, closing 8-figure property management contracts, and brokering a $5M environmental deal in a pair of boxer shorts, John Dessauer distilled every winning move into one repeatable system — BOOST. This isn't motivation. It's methodology, backed by the neuroscience of how buyers actually make decisions.

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Author

John Dessauer

Format

Paperback + Digital

Focus

Sales & Business Development

System

5-Step Science-Backed Process

The Framework

What BOOST Stands For

Five proven steps, grounded in behavioral science, that transform how you sell — from cold call to closed deal.

Build Rapport & Trust

Master the neuroscience of connection. Oxytocin-driven trust-building techniques that make prospects feel safe buying from you — before you've pitched a single thing.

Observe Customer Needs

Learn to listen deeper than competitors do. Discover the real pain, unstated desires, and buying triggers that reveal exactly what your customer is searching for.

Offer Tailored Solutions

Dopamine-triggering presentations that feel less like a pitch and more like the answer to a prayer. Match your solution to their specific world — and watch resistance disappear.

Secure Commitment & Close

Adrenaline-smart closing tactics that create urgency without pressure. Handle objections with empathy, negotiate with leverage, and close more deals without burning bridges.

Track & Evaluate Performance

What gets measured gets mastered. Build feedback loops, refine your approach after every deal, and compound your growth — quarter after quarter, year after year.

Inside the Book

15 Chapters. One Complete System.

From the history of selling to the physical art of the close — every chapter is built to move you closer to mastery.

The History & Evolution of Sales

How the profession has changed — and what timeless truths still drive every sale.

Building Rapport & Trust

The Nike/Jordan effect — why the right story creates instant connection and opens doors.

Observing Customer Needs

How to hear what prospects aren't saying and uncover the real buying motivation.

Your Brain as a Pharmacy

Oxytocin, dopamine, adrenaline, and cortisol — the four biochemicals that actually close deals.

Offering Tailored Solutions

Stop pitching products. Start solving people. Match your offer to their specific world.

Buying Motivations

Decode why people really buy — and how to align your message with their deeper drive.

Handling Objections

Reframe objections as requests for more information — and turn friction into forward motion.

Negotiation & Your USP

How to negotiate from strength, communicate your unique value, and protect your margin.

Securing Commitment & Closing

Proven closing strategies that create urgency without pressure and respect without weakness.

Building Long-Term Relationships

The close is just the beginning. Convert one-time buyers into lifetime advocates.

Tracking & Evaluating Performance

The metrics, rituals, and review cycles that compound your sales results over time.

Continuous Improvement

Why elite salespeople are never finished — and how to build a growth mindset into your process.

Adapting to Industry Trends

Digital-era selling, buyer behavior shifts, and how to stay ahead of the market.

Implementing BOOST in Your Business

A step-by-step rollout guide for individuals, teams, and sales organizations of any size.

The Physical Art of Selling

Body language, presence, energy, and environment — the non-verbal factors that close or kill deals.

Backed by Science

Selling Is Biochemistry — Learn to Work With It

BOOST isn't built on gut feeling or hype. Every step is engineered around three core neurochemicals that govern the human decision-making process. When you know how the brain works, you stop selling at people — and start selling with them.

John spent decades observing what separates the top 1% of salespeople from everyone else. The answer wasn't personality. It was process.

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Oxytocin

The trust hormone. Triggered through genuine rapport — makes prospects feel safe buying from you.

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Dopamine

The reward chemical. Activated when your solution clicks with their need — creates desire and excitement.

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Adrenaline

The urgency driver. Used ethically at the close to inspire action — not pressure, but momentum.

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Cortisol

The contrast chemical. A brief, strategic moment of tension before delivering good news amplifies relief and perceived value — making your solution land harder and feel more significant.