Sales Training — Backed by Science  ·  View Programs
Frequently Asked Questions

Your Questions — Answered Straight.

Before you spend a dollar, know exactly what you're getting. Here are the 20 questions people ask most — answered in plain English, no hype, no dodging.

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About John & Trust

1. Who is John Dessauer, and why should I trust your methods?

I've spent over 30 years in the trenches of real selling — closing hundreds of millions in deals, including an 8-figure property management contract and a $5M environmental deal. Along the way I've trained 1,200+ sales professionals and companies across 15+ industries.

I built BOOST because I got tired of watching good salespeople fail with bad systems. Every principle I teach is one I've personally used to close business — not something I repackaged from someone else's book.

Read my background →
2. Is this just another "sales guru" program?

No — and I'd tell you the same thing if it were. I'm not here to sell you a mindset video or a $37 course that recycles other people's ideas.

BOOST is a repeatable, science-backed system I've built from real deals. And I stand behind it with a free consultation so you can judge me for yourself before spending a dollar.

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3. What makes BOOST different from every other sales system out there?

BOOST is grounded in the neuroscience of how buying decisions actually get made — oxytocin for trust, dopamine for desire, adrenaline for urgency, cortisol for contrast.

Most sales training teaches you what to say. BOOST teaches you why it works — so you can adapt it to any prospect, any industry, and any price point without sounding scripted.

See the 5 Steps →
4. Do these methods actually work in my industry?

If your industry involves a human making a buying decision — yes. I've personally trained teams in medical devices, automotive, software, real estate, property management, elevators, and environmental services.

The mechanics of trust and decision-making don't change between industries. Only the vocabulary does. We'll translate BOOST into yours.

Talk to Me About Your Industry
5. What results have your clients actually seen?

Mike Reposit doubled his close rate within 60 days. Sara Laughlin's sales team saw quarterly numbers improve after we strengthened her leaders and lifted her weakest performers. LIFESURGE named me their MVP of the Year for the Real Estate Surge.

I'm not going to promise you'll match any of them. I will promise you'll leave with a system you can actually execute — not a pile of theory.

Read the Testimonials →

The BOOST System

6. What is the BOOST framework, exactly?

BOOST is five steps:

B — Build rapport and trust.
O — Observe the customer's real needs.
O — Offer a tailored solution.
S — Secure commitment and close.
T — Track and evaluate performance.

Each step maps to what the prospect's brain is actually doing at that moment in the conversation. Follow the sequence, and closing stops feeling like a fight.

Get the Book — $24.97
7. Why do you call it "science-backed"?

Because it is. Every step of BOOST is engineered around a specific neurochemical response — the same chemistry that drives why people say yes or walk away.

I didn't invent the science. I organized it into a sales process that any professional can run. The book walks through all of it in detail with research, examples, and scripts.

Read the Book →
8. Do I need sales experience to use this?

No. I've trained everyone from first-week reps to 20-year veterans.

If you've never sold before, the book or a single 1-hour session will give you a foundation you can act on immediately. If you're experienced, BOOST will sharpen what you already do and eliminate the leaks in your pipeline.

Book a 1-Hour Session — $350
9. Is this only for high-ticket B2B sales?

Not at all. BOOST works on a $200 subscription and on an 8-figure contract — the core trust mechanics are identical.

The higher the price, the more the framework matters. But small-ticket reps use it to shorten cycles and lift conversion just as effectively.

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Programs & Pricing

10. Which program is right for me?

Quick map: if you want a fast diagnostic and a focused action plan, start with the 1-Hour Consulting. If you want real momentum and accountability, the 10-Pack is my best-value program. If you're a leader scaling a team, the Corporate track is where we install BOOST into your whole company.

When in doubt, book a free call and I'll point you to the right fit — no pressure, no pitch.

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11. How is this different from YouTube videos or sales books I've already read?

Most of what's free online is generic advice without a system behind it. A book or a video gives you knowledge. Coaching gives you implementation.

The difference is the feedback loop. I can see what's breaking in your calls and help you fix it in real time — not six months later when you've already lost the deal.

Book a 1-Hour Session
12. What if I'm on a tight budget?

Don't let budget be the reason you don't show up. Start with the book at $24.97 — the full framework in your hands.

We also always find ways to work with people financially whenever we can. If cost is the only thing standing between you and the result you want, book a free call and let's talk about it directly.

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13. What's included in the 10-Pack Consulting?

Ten 1-on-1 sessions with me, built to compound. Session one diagnoses what's broken. Sessions two through nine install the BOOST system into the way you sell, using your real deals as the case studies. Session ten locks in your long-term playbook.

$2,997 for a sales system you'll use for the rest of your career. It's my best value — and the program I recommend most.

Book a Call to Enroll
14. What do I get with the Yearly program?

A full year of regular 1-on-1 sessions with me — working through your pipeline deal by deal and continuously tuning the system to your market.

It's designed for reps and business owners in medical, automotive, software, real estate, and similar industries where the annual revenue math clearly justifies real coaching. At $14,997 it's the biggest commitment — and the biggest lift.

Book a Call to Discuss Fit
15. Do you offer corporate training, and how much does it cost?

Yes — two programs:

BOOST Group & Team Coaching — a full-day onsite workshop + 12 weeks of virtual training + 1:1 coaching for every rep, plus a custom BOOST playbook built around your business.

BOOST CSO Strategic Overhaul — CSO-level strategy without the full-time hire. Full operational audit, staff evaluation, 12–24 month revenue plan, and performance-based pricing tied to your year-over-year growth.

Pricing is tailored to the company. Every engagement starts with a scoping call.

Book a Call to Scope It

Logistics & Getting Started

16. How do sessions work — online or in person?

1-on-1 sessions run on Zoom so we can get straight to work without travel.

Corporate programs start with a full-day onsite workshop and then continue virtually through the 12-week training. Speaking and emcee events are in person — that's where the energy lives.

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17. What's your refund or satisfaction policy?

30-day, 100%, no-questions-asked money-back guarantee.

If you enroll in a program and it isn't what you hoped for, you have 30 days to let us know and we refund you. No friction, no forms, no explanations required. I stand behind this work.

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18. How quickly will I see results?

Most clients feel the difference on their next call — even one session is usually enough to fix the biggest leak in a pipeline.

Measurable results (close rate, average deal size, cycle time) typically show up in 30 to 90 days, depending on your sales cycle. Mike Reposit doubled his close rate in 60.

Start With a 1-Hour Session
19. I'm interested but not ready to buy. What should I do?

Read something free first. The Content Lab has tactics, scripts, and BOOST tips of the week — all free, all actionable.

When you're ready to talk, book a call with me. No pitch — just a conversation about what you're trying to fix.

Visit the Content Lab →
20. How do I book a free call with you?

Easy. Use the Calendly link below, or click the Book a Call button in the chat window with Simon (bottom-right of every page).

Pick a time that works. We'll spend 15–30 minutes on what's actually in your way. No pressure, no pitch — just a conversation.

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Still Have Questions?

Grab a time on my calendar. 15–30 minutes, no pitch. We'll figure out if this is the right fit for where you're trying to go.

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