Sales Training — Backed by Science

Chief Revenue Officer Consulting One Number. One Engine.

Impossible. Possible. Probable.

The CRO role exists because CEO, CMO, VP Sales, and VP CS all optimize for different numbers. A real CRO unifies the revenue motion. A fake CRO is just a senior VP Sales with a fancier title. The difference is structural.

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The Reality — and the Fix.

The Problem

Most CRO engagements (internal or fractional) become 'VP Sales with broader scope.' The same playbook, just expanded. That misses the entire point. CRO work is cross-functional — marketing, sales, CS — and requires different skills than running any one of them alone.

The Solution

BOOST CRO consulting is structurally cross-functional. Shared pipeline definitions. Shared metrics. Shared coaching rhythm. Marketing gets measured on pipeline quality, not MQL volume. CS gets measured on expansion, not retention alone. Sales gets measured on productive pipeline, not pipeline volume.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A sales leader who coaches to a system, not to personality
A forecast the CEO and CFO can actually defend
A sales culture built on process, not on a single heroic performer
Pipeline math that tracks with what the team can actually deliver
A manager cadence that develops talent instead of just running deals
Succession in the sales org — not just one person you can't afford to lose

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in CRO Consulting

Every engagement is scoped to company stage. Standard scope:

Executive diagnostic: sales org, pipeline, forecast, talent, KPIs
90-day plan for the sales leader with weekly checkpoints
CRO/VP Sales coaching — 1:1, confidential, outcomes-driven
Board-grade KPI dashboard and forecast rhythm design
Manager layer coaching so rep performance actually moves
Talent review and succession planning for the sales org
Compensation and quota design alignment

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

Will the board see reports from this work?

Only if you want them to. Most clients use the work privately and show the board outcomes, not process. Some prefer transparent board-level updates. Either works.

What's the investment?

Executive coaching starts at the Yearly Consulting tier ($14,997/year). Fractional CSO and full overhaul are scoped on the call. Every engagement has a 30-day money-back guarantee.

What's the difference between executive sales coaching and fractional CSO work?

Coaching is confidential 1:1 with an existing leader. Fractional CSO is you renting the leadership role itself — John owns sales strategy and execution for a defined period, usually 6-12 months, while you recruit permanent.

Is this confidential — my team won't know?

Yes. Executive coaching is 1:1 and confidential by default. If the engagement broadens to include the team, that's a different scope and always with your approval.

Ready for a Real CRO Motion? Book the Call.

30-minute call. Tell us about your current revenue function structure and where alignment breaks.

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30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure