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Sales Training — Backed by Science

Coaching for Commercial Property Sales Built for Seven-Figure Closes.

Impossible. Possible. Probable.

Commercial deals aren't won in the listing presentation. They're won in the 6-month relationship, the broker referral network, and the ability to hold the line when a buyer's analyst starts running IRR models against your cap rate.

The Reality — and the Fix.

The Problem

Most commercial real estate coaching is repackaged residential coaching. Same scripts, same mindset, same pep talks. Commercial buyers are different — they don't care how you feel about the property. They care about the numbers, the exit, and whether they can trust you when the deal gets complicated.

The Solution

BOOST for commercial real estate is built around the way institutional and private buyers actually decide. Trust with the principal, desire through the investment thesis, urgency through market timing, and contrast against the alternatives. Install it deal-by-deal.

Why BOOST Works

BOOST is the same neuroscience-backed system John uses to train B2B sales teams — adapted for how real estate buyers and sellers actually make decisions. Trust, desire, urgency, and contrast aren't sales tricks. They're how the brain reaches a yes.

30+
Years in Sales
1,200+
Professionals Trained
15+
Industries Served
30-Day
Money-Back Guarantee

What You'll Walk Away With

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

Book Your Free Call →

What's Included in Commercial Property Sales Coaching

Every engagement is scoped to your deal size, sector, and pipeline stage. Here's what a standard 1:1 coaching engagement looks like.

"John rewired how our agents run a listing appointment. Close rates up, time-to-close down, and nobody leaves a conversation feeling pressured. Every brokerage should run their team through this."
— Residential Real Estate Team Lead

Straight Answers to Common Questions

Is this for rookies, veterans, or both?

Both. Veterans get more from it because they already have volume and the system compounds on their existing book. Rookies get a shortcut to what usually takes 3-5 years of trial and error.

Do you work with solo agents or only teams?

Both. Solo agents typically use the 10-Pack Consulting at $2,997. Teams and brokerages get the full BOOST team engagement scoped during the free call.

How is this different from typical broker coaching?

Broker coaching is usually accountability with a stopwatch — 'did you make your calls?' BOOST is about what happens on the call. Accountability matters, but only if the conversation is actually converting.

Can my broker-owner sit in?

Yes, and they should. Broker-owner involvement is what turns a training program into a culture change. Roughly 80% of agent performance is driven by who's leading them.

Stuck Between Average and Elite on Commercial Deals? Book the Call.

30-minute call. Bring a deal you're working right now. We'll walk through it, find the two or three things moving slowest, and decide if coaching makes sense.

Book a Free Call with John →
30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure