Sales Training — Backed by Science

CSO Strategy Consulting Chief Sales Officer, On Retainer.

Impossible. Possible. Probable.

You need CSO-grade thinking. You don't need another $400k salary, equity grant, and 18-month onboarding bet. There's a middle ground — a seasoned chief sales officer engaged on a performance-based retainer for the strategic work only.

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The Reality — and the Fix.

The Problem

Hiring a full-time CSO is a massive commitment. If it doesn't work, you've lost 12-18 months and significant cash. If you skip the CSO entirely, the sales org runs on founder intuition and VP execution — which usually plateaus well before it should.

The Solution

BOOST CSO consulting gives you the strategic work only: audit, roadmap, comp, training, coaching rhythm. The CEO and VP Sales keep executing. No equity grant, no 12-month ramp, performance-based terms available.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A forecast the CEO and CFO can actually defend
A sales culture built on process, not on a single heroic performer
Pipeline math that tracks with what the team can actually deliver
A manager cadence that develops talent instead of just running deals
Succession in the sales org — not just one person you can't afford to lose
Board-ready KPIs, not vanity dashboards

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in CSO Strategy Consulting

Every engagement is scoped to company stage. Standard scope:

90-day plan for the sales leader with weekly checkpoints
CRO/VP Sales coaching — 1:1, confidential, outcomes-driven
Board-grade KPI dashboard and forecast rhythm design
Manager layer coaching so rep performance actually moves
Talent review and succession planning for the sales org
Compensation and quota design alignment
BOOST framework rollout for the entire sales organization

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

Is this confidential — my team won't know?

Yes. Executive coaching is 1:1 and confidential by default. If the engagement broadens to include the team, that's a different scope and always with your approval.

Does this work if I'm a founder doing sales, not a CRO?

Yes — and that's where the highest leverage usually is. Founder-led selling gets a specific playbook. The goal is to systematize what you do so the first 2-3 AE hires don't crater the business.

How long are executive engagements?

Coaching engagements typically run 6 months with monthly check-ins. Fractional CSO runs 6-12 months. Full BOOST CSO Overhaul is scoped case by case.

Will the board see reports from this work?

Only if you want them to. Most clients use the work privately and show the board outcomes, not process. Some prefer transparent board-level updates. Either works.

Want CSO Thinking Without the CSO Hire? Book the Call.

30-minute call. We'll talk about where your sales org is and whether a fractional engagement fits.

Book a Free Call with John →

30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure