Sales Training — Backed by Science

Developer Tools Sales Training.

Impossible. Possible. Probable.

Selling dev tools is half product-led, half founder-led, half bottom-up. Your reps don't control the evaluation — the dev champion does. Install a playbook that works with that reality instead of against it.

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The Reality — and the Fix.

The Problem

Dev tools sales often copy the enterprise SaaS playbook and fail, because the evaluation is happening in Slack channels and GitHub repos, not in your CRM. By the time your AE gets the inbound, the dev champion has already decided, the CTO is skeptical, and procurement is waiting. Most training doesn't address this motion.

The Solution

BOOST for developer tools is hybrid: how to convert PLG signal to closed revenue, how to turn a dev champion into an internal champion, how to handle the CTO-skeptical conversation, and how to price and package to get past procurement without discount theater. Built for dev-first sales motion.

Why BOOST Works

BOOST isn't another methodology dressed up with a clever acronym. It's built on the neuroscience of how B2B tech buyers actually make decisions — and it's been tested in the field across SaaS, fintech, cybersecurity, developer tools, and enterprise software.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A tech-specific sales playbook your reps will actually use — not a binder that dies in a drawer
Faster ramp for new AEs and SDRs (typically 30–50% faster to quota)
Higher close rates on qualified opportunities without discount erosion
CRM hygiene that reflects reality, not last-minute quarter-end theater
A forecast your CRO can defend to the board
Managers who coach to a system, not to gut feel

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in a Developer Tools Sales Training Engagement

Built for dev tools, observability, infra, and platform vendors.

Pre-program sales audit and KPI baseline (pipeline math, close rates, ramp, win/loss themes)
Full-day in-person or virtual kickoff workshop for the team
12 weeks of weekly group Zoom training with live role-play
Individual 1:1 coaching calls for each rep on real deals in their pipeline
Manager-level coaching on forecast, deal review, and rep development
Custom BOOST playbook, scripts, email templates, and call-review rubric
Post-program performance report with outcomes tied to KPIs

"John's BOOST program completely changed how I approach every sales call. Within 60 days I doubled my close rate. This isn't motivational fluff — it's a real, repeatable system."

— Mike Reposit, Independent Sales Rep — Medical Devices

Straight Answers to Common Questions

Can this be delivered remotely?

Yes. The majority of engagements run fully remote via Zoom with optional in-person kickoff. Remote-first tech teams get the same outcomes as in-person teams — the system doesn't care where your reps sit.

What does an engagement cost?

Pricing depends on team size and scope. Individual reps can use the 10-Pack at $2,997; company engagements are scoped during the free call. Every engagement carries a 30-day 100% money-back guarantee.

Will this work if our team is already using a named methodology like MEDDIC or Challenger?

Yes. BOOST layers on top. MEDDIC tells you what to qualify, Challenger tells you how to teach, BOOST tells you why a buyer actually says yes at each stage. Teams running a named methodology typically see BOOST sharpen, not replace, what's already working.

How fast do tech teams see measurable results?

Most teams see close-rate movement inside 60 days and ramp-time movement inside one quarter. Bigger forecast improvements typically show up in the second quarter as the playbook compounds across the pipeline.

Running Dev-Led but Can't Convert to Paid? Book the Call.

30-minute call. Bring your PLG-to-paid funnel numbers. We'll find where the friction is and tell you if training fixes it or something else does.

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