Sales Training — Backed by Science

Enterprise Sales Methodology Built on How Buyers Actually Decide.

Impossible. Possible. Probable.

Every enterprise sales methodology sounds good in the slide deck. Very few survive contact with a real enterprise deal. BOOST does — because it's built on the neuroscience of how committees actually decide, not on the theory of how they're supposed to.

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The Reality — and the Fix.

The Problem

Most enterprise methodologies are choreography. MEDDIC, Challenger, SPIN — all useful, all incomplete. They tell you what steps to take but not why buyers move or don't. That's where reps freeze and deals stall.

The Solution

BOOST is the why under the what. Oxytocin for trust with the economic buyer. Dopamine for desire in the business case. Adrenaline for urgency when procurement drags. Cortisol for contrast against the incumbent. Every other methodology layers on top cleaner when you've got the neurochemistry right.

Why BOOST Works

Transformation fails when it starts with org charts instead of with how deals actually get closed. BOOST starts at the deal level, proves the motion works, and then restructures the org to support it. The sequence matters — most transformations do it backwards and the culture rejects the changes.

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Years in Sales

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Professionals Trained

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Industries Served

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What You'll Walk Away With

A deal desk and pricing discipline that protects margin under pressure
Mid-market and enterprise segmentation that stops treating every deal the same
A transformation the team actually adopts instead of resisting
A forecast your CEO can defend to investors in any market condition
A sales organization restructured around how your market actually buys
Reduced cycle time on enterprise deals without cutting rigor

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in Methodology Installation

Every engagement is scoped to team size and current methodology. Standard scope:

Change management plan with stakeholder communication templates
Interim coaching for managers during the transition period
KPI and dashboard rebuild aligned to new motion
Post-transformation scorecard and accountability rhythm
Full enterprise sales diagnostic: motion, ICP, segmentation, deal math, talent
Restructuring blueprint with org chart, roles, and compensation design
Territory and segmentation rebuild tied to buyer behavior data

"We operate in a long-cycle industrial space with complex buying committees. John's BOOST program didn't just help our reps — it gave our leadership a shared language for how we sell."

— Jason Whitcomb, VP — Industrial Equipment

Straight Answers to Common Questions

How long does a full sales transformation take?

Typical engagements are 6-12 months. The diagnostic and blueprint usually complete in 60-90 days. Implementation runs the balance. Some transformations extend with ongoing coaching for another 6 months.

What size companies do you do transformation work for?

Typically $20M-$500M in revenue. Smaller than that and restructuring isn't the right tool — usually it's execution. Bigger than that and we partner with specialized firms for the scale of change management required.

Will you own the transformation or work with our existing leaders?

Both models available. Some clients want John as interim CSO owning the motion; others keep their CSO and use John as strategic counsel. The scope is decided on the free call.

What if our sales leaders resist the changes?

Common and usually addressable. Most resistance comes from fear of having the rug pulled. Early engagement with sales leadership, clear wins in the first 60 days, and a shared scorecard handle most of it. Genuine mismatches we flag early.