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Enterprise Sales Transformation All Three, or None.

Impossible. Possible. Probable.

Enterprise sales transformation fails 70% of the time for the same reason: companies change one or two things but not all three. Process without new skills doesn't stick. New tech without process fails. New skills without process and tech get absorbed back into the old way.

The Reality — and the Fix.

The Problem

Transformation initiatives are usually ambitious on paper and compromised in execution. Scope creep. Exec turnover. Budget cuts. Halfway through, only the tech part is still alive — and it's the part that matters least without the other two.

The Solution

BOOST enterprise transformation engagements refuse to scope just one leg. Process, skills, and tech move together or we don't take the engagement. That's the discipline that makes transformation actually work.

Why BOOST Works

Transformation fails when it starts with org charts instead of with how deals actually get closed. BOOST starts at the deal level, proves the motion works, and then restructures the org to support it. The sequence matters — most transformations do it backwards and the culture rejects the changes.

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What You'll Walk Away With

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in Enterprise Transformation

Every engagement is scoped to company size and transformation depth. Standard scope:

"We operate in a long-cycle industrial space with complex buying committees. John's BOOST program didn't just help our reps — it gave our leadership a shared language for how we sell."
— Jason Whitcomb, VP — Industrial Equipment

Straight Answers to Common Questions

How is this different from McKinsey-style consulting?

Big-firm consulting produces elegant decks. This work produces working sales motion. John sits in the field with your reps, not in a conference room with your slides.

How long does a full sales transformation take?

Typical engagements are 6-12 months. The diagnostic and blueprint usually complete in 60-90 days. Implementation runs the balance. Some transformations extend with ongoing coaching for another 6 months.

What size companies do you do transformation work for?

Typically $20M-$500M in revenue. Smaller than that and restructuring isn't the right tool — usually it's execution. Bigger than that and we partner with specialized firms for the scale of change management required.

Will you own the transformation or work with our existing leaders?

Both models available. Some clients want John as interim CSO owning the motion; others keep their CSO and use John as strategic counsel. The scope is decided on the free call.

Serious About Transformation, Not Theater? Book the Call.

30-minute call. Tell us what's driving the transformation push and what's already been tried.

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