Sales Training — Backed by Science

Fractional Chief Sales Officer CSO-Grade. Performance-Based.

Impossible. Possible. Probable.

Most fractional CSOs are either career consultants who never ran a real sales org, or former CSOs who are phoning it in. Neither is what you need. You need a closer with 30 years of scars, engaged on terms that put skin in the game.

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The Reality — and the Fix.

The Problem

Fractional CSO engagements fail when the structure is wrong. Hourly billing creates the wrong incentives. Pure retainers tolerate mediocrity. What works is a base retainer plus performance-based upside — CSO compensation aligned to CSO results.

The Solution

BOOST fractional CSO engagements combine a modest retainer with performance-based upside tied to specific revenue milestones. Audit, strategy, team training, coaching rhythm, and quarterly reviews. Skin in the game on both sides.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

Pipeline math that tracks with what the team can actually deliver
A manager cadence that develops talent instead of just running deals
Succession in the sales org — not just one person you can't afford to lose
Board-ready KPIs, not vanity dashboards
A scalable sales motion that doesn't break when the team doubles
Quarterly performance reviews that drive outcomes, not anxiety

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

Book Your Free Call →

What's Included in Fractional CSO Engagement

Every engagement is scoped to company stage and upside structure. Standard scope:

Board-grade KPI dashboard and forecast rhythm design
Manager layer coaching so rep performance actually moves
Talent review and succession planning for the sales org
Compensation and quota design alignment
BOOST framework rollout for the entire sales organization
Executive alignment workshops with CEO, CFO, CRO, and CMO
Fractional CSO engagement option for companies without a full-time leader

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

How long are executive engagements?

Coaching engagements typically run 6 months with monthly check-ins. Fractional CSO runs 6-12 months. Full BOOST CSO Overhaul is scoped case by case.

Will the board see reports from this work?

Only if you want them to. Most clients use the work privately and show the board outcomes, not process. Some prefer transparent board-level updates. Either works.

What's the investment?

Executive coaching starts at the Yearly Consulting tier ($14,997/year). Fractional CSO and full overhaul are scoped on the call. Every engagement has a 30-day money-back guarantee.

What's the difference between executive sales coaching and fractional CSO work?

Coaching is confidential 1:1 with an existing leader. Fractional CSO is you renting the leadership role itself — John owns sales strategy and execution for a defined period, usually 6-12 months, while you recruit permanent.

Want a CSO Who Bets on Your Outcome? Book the Call.

30-minute call. We'll talk about your revenue trajectory and whether a performance-based fractional engagement fits.

Book a Free Call with John →

30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure