Sales Training — Backed by Science

Fractional CSO for Real Estate Grow Volume. Hold Margin.

Impossible. Possible. Probable.

Real estate brokerages grow by adding agents. That only works until agent productivity plateaus and the split math stops working. A fractional CSO grows brokerage revenue by lifting per-agent productivity — not by chasing the next recruit.

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The Reality — and the Fix.

The Problem

Most brokerage growth strategies are recruiting strategies. That's fine until you're paying splits to 200 agents and the top 20 carry the P&L. Fractional CSO work focuses on lifting the bottom 150 — which unlocks far more revenue than recruiting 50 more.

The Solution

BOOST fractional CSO for real estate installs the coaching rhythm, the script library, and the accountability structure that lifts mid-tier agents. Top agents stay happy. Bottom agents wash out faster. The middle — where most of the P&L lives — actually improves.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

Board-ready KPIs, not vanity dashboards
A scalable sales motion that doesn't break when the team doubles
Quarterly performance reviews that drive outcomes, not anxiety
A sales leadership team that can run the business without the CEO in every deal
A sales leader who coaches to a system, not to personality
A forecast the CEO and CFO can actually defend

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in Fractional CSO for Real Estate

Every engagement is scoped to brokerage size. Standard scope:

Compensation and quota design alignment
BOOST framework rollout for the entire sales organization
Executive alignment workshops with CEO, CFO, CRO, and CMO
Fractional CSO engagement option for companies without a full-time leader
Executive diagnostic: sales org, pipeline, forecast, talent, KPIs
90-day plan for the sales leader with weekly checkpoints
CRO/VP Sales coaching — 1:1, confidential, outcomes-driven

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

What's the difference between executive sales coaching and fractional CSO work?

Coaching is confidential 1:1 with an existing leader. Fractional CSO is you renting the leadership role itself — John owns sales strategy and execution for a defined period, usually 6-12 months, while you recruit permanent.

Is this confidential — my team won't know?

Yes. Executive coaching is 1:1 and confidential by default. If the engagement broadens to include the team, that's a different scope and always with your approval.

Does this work if I'm a founder doing sales, not a CRO?

Yes — and that's where the highest leverage usually is. Founder-led selling gets a specific playbook. The goal is to systematize what you do so the first 2-3 AE hires don't crater the business.

How long are executive engagements?

Coaching engagements typically run 6 months with monthly check-ins. Fractional CSO runs 6-12 months. Full BOOST CSO Overhaul is scoped case by case.

Want to Grow Revenue Without Growing Splits? Book the Call.

30-minute call. Tell us about your brokerage and where per-agent productivity is stuck.

Book a Free Call with John →

30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure