Sales Training — Backed by Science

Fractional CSO for SaaS BDR. AE. CS. One System.

Impossible. Possible. Probable.

SaaS sales is a three-legged motion — BDR, AE, CS — and most SaaS companies have a different playbook for each. The result: handoffs break, customer experience fragments, and pipeline math never actually works end-to-end.

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The Reality — and the Fix.

The Problem

Each SaaS function has its own vocabulary, rhythm, and metrics. BDRs optimize for meetings. AEs optimize for closed-won. CS optimizes for retention. Nobody owns the full lifecycle math, and the exec team debates which function is 'the problem' every quarter.

The Solution

BOOST fractional CSO for SaaS installs one system across all three legs. Shared vocabulary, shared stage definitions, shared handoff rubrics. BDR sets up AE, AE sets up CS, CS feeds referrals back to BDR. The flywheel actually spins.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

Succession in the sales org — not just one person you can't afford to lose
Board-ready KPIs, not vanity dashboards
A scalable sales motion that doesn't break when the team doubles
Quarterly performance reviews that drive outcomes, not anxiety
A sales leadership team that can run the business without the CEO in every deal
A sales leader who coaches to a system, not to personality

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in Fractional CSO for SaaS

Every engagement is scoped to SaaS stage (seed-Series C+). Standard scope:

Talent review and succession planning for the sales org
Compensation and quota design alignment
BOOST framework rollout for the entire sales organization
Executive alignment workshops with CEO, CFO, CRO, and CMO
Fractional CSO engagement option for companies without a full-time leader
Executive diagnostic: sales org, pipeline, forecast, talent, KPIs
90-day plan for the sales leader with weekly checkpoints

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

What's the investment?

Executive coaching starts at the Yearly Consulting tier ($14,997/year). Fractional CSO and full overhaul are scoped on the call. Every engagement has a 30-day money-back guarantee.

What's the difference between executive sales coaching and fractional CSO work?

Coaching is confidential 1:1 with an existing leader. Fractional CSO is you renting the leadership role itself — John owns sales strategy and execution for a defined period, usually 6-12 months, while you recruit permanent.

Is this confidential — my team won't know?

Yes. Executive coaching is 1:1 and confidential by default. If the engagement broadens to include the team, that's a different scope and always with your approval.

Does this work if I'm a founder doing sales, not a CRO?

Yes — and that's where the highest leverage usually is. Founder-led selling gets a specific playbook. The goal is to systematize what you do so the first 2-3 AE hires don't crater the business.

Want Your SaaS Motion to Actually Compound? Book the Call.

30-minute call. Tell us your stage, your current motion, and where the handoffs break.

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30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure