Impossible. Possible. Probable.
Mid-market companies hit a specific kind of plateau. The founder-led motion that got you to $20-50M ARR stops scaling. Hiring more reps doesn't help. The next bar — $100M — requires a different engine, not just more of the current one.
Most mid-market growth plateaus are diagnosed as a sales problem. They're actually a structure problem. Founder-led selling, loose ICP, inconsistent playbook, manager layer that wasn't built for scale. Throwing reps at it makes the numbers worse, not better.
BOOST mid-market growth strategy is a structural rebuild. ICP tightening, motion redesign, manager layer installation, coaching rhythm, and comp alignment. In that order. The company scales past the founder-led ceiling instead of crashing into it.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →Every engagement is scoped to current ARR and target. Standard scope:
Typical engagements are 6-12 months. The diagnostic and blueprint usually complete in 60-90 days. Implementation runs the balance. Some transformations extend with ongoing coaching for another 6 months.
Typically $20M-$500M in revenue. Smaller than that and restructuring isn't the right tool — usually it's execution. Bigger than that and we partner with specialized firms for the scale of change management required.
Both models available. Some clients want John as interim CSO owning the motion; others keep their CSO and use John as strategic counsel. The scope is decided on the free call.
Common and usually addressable. Most resistance comes from fear of having the rug pulled. Early engagement with sales leadership, clear wins in the first 60 days, and a shared scorecard handle most of it. Genuine mismatches we flag early.
30-minute call. Tell us your current ARR, your team shape, and where you're stuck.
Book a Free Call with John →