Impossible. Possible. Probable.
Mid-market companies are famously stuck between two modes — too big for founder-led sales, too small for enterprise process. The companies that break through install a repeatable team motion. The ones that don't plateau forever.
Hiring senior AEs and hoping they figure it out is the most common mid-market move. It rarely works. Senior AEs from bigger companies can't recreate the process that worked there without the surrounding support. They need the system installed around them.
BOOST mid-market consulting installs the team motion: playbook, coaching rhythm, manager layer, and comp alignment. Senior AEs land into a system that lets them perform. The founder steps out of every deal without revenue collapsing.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →Every engagement is scoped to current ARR. Standard scope:
Common and usually addressable. Most resistance comes from fear of having the rug pulled. Early engagement with sales leadership, clear wins in the first 60 days, and a shared scorecard handle most of it. Genuine mismatches we flag early.
No. Turnaround is one use case. The other — and often bigger — is companies scaling through a transition: post-Series B, post-acquisition, post-pivot. Growth breaks process; transformation prevents that break.
Big-firm consulting produces elegant decks. This work produces working sales motion. John sits in the field with your reps, not in a conference room with your slides.
Typical engagements are 6-12 months. The diagnostic and blueprint usually complete in 60-90 days. Implementation runs the balance. Some transformations extend with ongoing coaching for another 6 months.
30-minute call. Tell us where you are and where you want to be in 18 months.
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