Sales Training — Backed by Science

Real Estate Negotiation Training Hold the Line. Win the Deal.

Impossible. Possible. Probable.

Most real estate negotiations collapse in the first counter. The listing agent panics, the buyer's agent smells blood, and your client loses 2-5% of their sale price because nobody on your side knew how to hold. This is fixable.

Book a Free Call → View Sales Programs

The Reality — and the Fix.

The Problem

Agents are trained to get the deal done. They're not trained to negotiate. The two are different. When the first counter comes back low, most agents start solving the buyer's problem — which is how seller equity gets bled out in the name of 'being reasonable.'

The Solution

BOOST negotiation training installs the muscle for holding position without breaking the deal. Trust that the other side is a human, not an enemy. Desire that makes it hard for them to walk. Urgency that's real and external, not manufactured. Contrast that makes your price feel inevitable.

Why BOOST Works

BOOST is the same neuroscience-backed system John uses to train B2B sales teams — adapted for how real estate buyers and sellers actually make decisions. Trust, desire, urgency, and contrast aren't sales tricks. They're how the brain reaches a yes.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

Negotiation skills that protect your client and your commission at the same time
A lead-conversion system that treats every lead like it might be the one that pays for the year
New agent onboarding that doesn't die at the 90-day mark
Higher close rates on listing appointments and buyer consultations
Agents who can hold their commission without cracking under objection
A repeatable buyer consultation and seller presentation your whole team can run

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

Book Your Free Call →

What's Included in Negotiation Training

Standard scope for a 1:1 or small-team engagement:

A prospecting rhythm your agents will actually follow
Post-program performance report tied to GCI, conversion, and cycle time
Objection-handling library for the top 15 real estate objections
Pre-program agent audit — conversion math, GCI per lead, time-to-close baseline
Full-day in-person or virtual kickoff workshop for the team
12 weeks of weekly group training with live role-play on real listings
1:1 coaching calls tied to agents' actual pipeline and listings

"John rewired how our agents run a listing appointment. Close rates up, time-to-close down, and nobody leaves a conversation feeling pressured. Every brokerage should run their team through this."

— Residential Real Estate Team Lead

Straight Answers to Common Questions

Is this for rookies, veterans, or both?

Both. Veterans get more from it because they already have volume and the system compounds on their existing book. Rookies get a shortcut to what usually takes 3-5 years of trial and error.

Do you work with solo agents or only teams?

Both. Solo agents typically use the 10-Pack Consulting at $2,997. Teams and brokerages get the full BOOST team engagement scoped during the free call.

How is this different from typical broker coaching?

Broker coaching is usually accountability with a stopwatch — 'did you make your calls?' BOOST is about what happens on the call. Accountability matters, but only if the conversation is actually converting.

Can my broker-owner sit in?

Yes, and they should. Broker-owner involvement is what turns a training program into a culture change. Roughly 80% of agent performance is driven by who's leading them.

Want to Stop Leaving 2-5% on the Table? Book the Call.

30-minute call. Bring your last hard negotiation. We'll walk through it and show you where the leverage was.

Book a Free Call with John →

30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure