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Sales Training — Backed by Science

SaaS Sales Training for Startups.

Impossible. Possible. Probable.

Your founder has been closing deals on instinct and charisma. That doesn't transfer to the first three AE hires. Here's how to install a repeatable SaaS sales system before your burn rate forces you to.

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The Reality — and the Fix.

The Problem

Startup sales training usually means buying a Udemy bundle and hoping. The AEs watch the videos, nod, and sell exactly the way they did the week before. Meanwhile the founder is the only one actually hitting quota — and the whole business becomes dependent on a single person's energy.

The Solution

BOOST for startups translates what the founder already does into a teachable system. We rebuild the discovery call, the demo, and the close into a structure a 90-day AE can execute. The goal: founder stops being the only closer without revenue collapsing.

Why BOOST Works

BOOST isn't another methodology dressed up with a clever acronym. It's built on the neuroscience of how B2B tech buyers actually make decisions — and it's been tested in the field across SaaS, fintech, cybersecurity, developer tools, and enterprise software.

30+
Years in Sales
1,200+
Professionals Trained
15+
Industries Served
30-Day
Money-Back Guarantee

What You'll Walk Away With

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in SaaS Startup Sales Training

Every startup SaaS engagement starts with a founder interview and a deal postmortem on your last 10 closed-won and closed-lost. Then we build.

"John's BOOST program completely changed how I approach every sales call. Within 60 days I doubled my close rate. This isn't motivational fluff — it's a real, repeatable system."
— Mike Reposit, Independent Sales Rep — Medical Devices

Straight Answers to Common Questions

Do you work with early-stage startups or only scale-ups?

Both. For early-stage we usually install a lighter version focused on founder-led selling, first AE hires, and ICP discipline. For scale-ups we do the full BOOST CSO engagement with performance-based terms.

Is this for reps, managers, or both?

Both — and that's the point. Roughly 80% of rep performance is driven by managers. Every engagement includes manager coaching so the skill work actually sticks after the program ends.

Can this be delivered remotely?

Yes. The majority of engagements run fully remote via Zoom with optional in-person kickoff. Remote-first tech teams get the same outcomes as in-person teams — the system doesn't care where your reps sit.

What does an engagement cost?

Pricing depends on team size and scope. Individual reps can use the 10-Pack at $2,997; company engagements are scoped during the free call. Every engagement carries a 30-day 100% money-back guarantee.

Want the Founder Out of Every Deal? Book the Call.

30-minute call. We'll look at your current sales motion, your first AE hires, and where the handoff keeps breaking. If SaaS startup training is the right call, we'll map what it looks like.

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30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure