Sales Training — Backed by Science

Sales Coaching for Technology Professionals Close More. Guess Less.

Impossible. Possible. Probable.

You're a strong technical operator who now has a number attached to your name. That's a different job, and pretending otherwise is why most technical sellers stall. BOOST gives you the system.

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The Reality — and the Fix.

The Problem

Technology professionals who end up in sales — solutions engineers moved to AE, founders selling their own product, IT consultants billing on commission — usually get no real sales training. They lean on technical credibility, which helps with trust but starves every other part of the buying decision.

The Solution

BOOST coaching for technology professionals keeps your technical strength intact and adds the three things you're missing: how to build desire beyond feature discussion, how to deploy urgency without gimmicks, and how to use contrast to reposition competitors without trashing them.

Why BOOST Works

BOOST works for technology professionals because it explains why commercial conversations move — and that's exactly the part a technically-trained operator didn't get in their background.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

Discovery calls that produce qualified pipeline instead of mutual discovery sessions
A demo or walkthrough tied to the buyer's decision path, not your feature set
Price conversations that don't default to discount to save the deal
Objection handling that uses your technical credibility without hiding behind it
A forecast your stakeholders can trust
Confidence on sales calls without leaving your technical self at the door

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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Coaching Programs for Technology Professionals

One-on-one is the standard delivery. Three tiers:

1-Hour BOOST Session — diagnostic plus a written plan — $350
10-Pack Consulting — 10 sessions across a quarter — $2,997 (best value)
Yearly Consulting — a full year of coaching and pipeline work — $14,997
Live deal coaching — we work on real deals in real time
Weekly homework tied to your pipeline, not abstract exercises
Access to the BOOST playbook, scripts, and objection library
30-day money-back guarantee

"John's BOOST program completely changed how I approach every sales call. Within 60 days I doubled my close rate. This isn't motivational fluff — it's a real, repeatable system."

— Mike Reposit, Independent Sales Rep — Medical Devices

Straight Answers to Common Questions

I'm a founder doing founder-led selling. Can you help?

That's one of the most common profiles I coach. Founders bring intense product knowledge and no sales framework. BOOST installs the framework fast without asking you to become someone you're not.

I don't have a big sales budget — is this worth it?

The 1-Hour session is $350 and includes a written plan. If you can't cover that from one additional close in the next month, the product/market fit is the real problem, not sales.

Do you work with technical sellers at specific company stages?

Seed through Series C is typical. I've also coached partner-channel reps inside much larger organizations. The common thread is a technical background plus a quota.

Will this work if English isn't my first language?

Yes. BOOST is language-agnostic — it's about the structure of the conversation, not specific phrases. Reps from multiple countries and first languages have built pipeline with it.

Ready to Actually Enjoy the Sales Part of Your Job? Book the Call.

30-minute free call with John. Bring one live deal. We'll pull it apart and decide what's next.

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30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure