Sales Training — Backed by Science

Sales Enablement Audit Services What Reps Actually Need.

Impossible. Possible. Probable.

Sales enablement produces lots of content. Playbooks, one-pagers, battlecards, videos. Reps usually ignore 80% of it. Not because reps are lazy — because most of it isn't what they need in the moment they're losing a deal.

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The Reality — and the Fix.

The Problem

Enablement teams often build what they think reps should want. Reps actually want specific answers to specific objections in specific deals. The gap between what enablement produces and what reps use is enormous — and nobody's measuring it.

The Solution

BOOST enablement audits measure what reps actually consume. Which assets get used, which get ignored, which objections don't have a good answer. Then we rebuild the content library around real rep behavior, not enablement theory.

Why BOOST Works

Sales ops without a selling system is just administration. The audit and the CRM exist to serve the sales motion, not the other way around. BOOST defines the motion first — then ops becomes the leverage that makes it scale.

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Years in Sales

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What You'll Walk Away With

KPIs tied to leading indicators, not just bookings
A tech stack audit that cuts tools you don't need and reinforces the ones you do
Deal-stage definitions everyone in the building agrees on
Forecast accuracy that improves quarter over quarter
Budget math tied to capacity and activity, not guesswork
An audit that shows exactly where pipeline is leaking and why

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in an Enablement Audit

Every audit is scoped to team size and content library depth. Standard scope:

Forecast rhythm and deal-review cadence installed with managers
KPI dashboard design for CRO, VP Sales, and RevOps
Sales tech stack audit with consolidation and ROI math
Budget model tied to capacity and ramp assumptions
Process documentation and rep enablement materials
Sales-to-CS handoff process rebuild
Post-audit coaching to make sure changes actually land

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

Do you work on a specific CRM?

Yes — Salesforce and HubSpot primarily, plus experience on Pipedrive, Close, and Zoho. The BOOST process is CRM-agnostic; what changes is configuration, not the selling motion underneath.

How much of this can my team do vs. needing consulting?

Some. If you have a strong RevOps team, we co-build. If you don't have RevOps yet, we install the foundation and train someone to maintain it. Either way, nothing gets built that your team can't run after.

Can you audit without rebuilding?

Yes. A standalone audit typically runs 4-6 weeks and gives you a prioritized findings deck. Most clients move into implementation after because the audit usually finds 3-5 things worth fixing.

How much disruption does this cause to the team?

Minimal during the audit. Implementation has some rep friction — changing pipeline stages always does — but we stage the rollout so the quarterly numbers aren't at risk.

Want Content Reps Actually Use? Book the Call.

30-minute call. We'll walk through your current enablement stack and where it's falling short.

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