Sales Training — Backed by Science

Sales Manager Coaching Programs The 80% Lever.

Impossible. Possible. Probable.

Research is clear: the quality of a rep's direct manager drives 70-80% of that rep's performance. Yet most companies invest 10x more in rep training than manager coaching. The math is upside-down, and it's fixable.

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The Reality — and the Fix.

The Problem

Manager coaching programs usually look like two-day workshops twice a year. That's manager training, not coaching. Real coaching is 1:1, ongoing, measured against actual behavior change. Very few companies do it well.

The Solution

BOOST manager coaching is ongoing, measured, and behavioral. Monthly 1:1s with each manager. Observation of their coaching of reps. Specific skill goals. Accountability. The manager layer actually improves.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A sales leadership team that can run the business without the CEO in every deal
A sales leader who coaches to a system, not to personality
A forecast the CEO and CFO can actually defend
A sales culture built on process, not on a single heroic performer
Pipeline math that tracks with what the team can actually deliver
A manager cadence that develops talent instead of just running deals

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in Manager Coaching

Every engagement is scoped to manager count. Standard scope:

Fractional CSO engagement option for companies without a full-time leader
Executive diagnostic: sales org, pipeline, forecast, talent, KPIs
90-day plan for the sales leader with weekly checkpoints
CRO/VP Sales coaching — 1:1, confidential, outcomes-driven
Board-grade KPI dashboard and forecast rhythm design
Manager layer coaching so rep performance actually moves
Talent review and succession planning for the sales org

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

How long are executive engagements?

Coaching engagements typically run 6 months with monthly check-ins. Fractional CSO runs 6-12 months. Full BOOST CSO Overhaul is scoped case by case.

Will the board see reports from this work?

Only if you want them to. Most clients use the work privately and show the board outcomes, not process. Some prefer transparent board-level updates. Either works.

What's the investment?

Executive coaching starts at the Yearly Consulting tier ($14,997/year). Fractional CSO and full overhaul are scoped on the call. Every engagement has a 30-day money-back guarantee.

What's the difference between executive sales coaching and fractional CSO work?

Coaching is confidential 1:1 with an existing leader. Fractional CSO is you renting the leadership role itself — John owns sales strategy and execution for a defined period, usually 6-12 months, while you recruit permanent.