Sales Training — Backed by Science

Sales Operational Audit Services The Ground Truth.

Impossible. Possible. Probable.

You feel like something's wrong in sales. Pipeline looks fine on paper. Reps seem busy. The CRM is full. But the number keeps missing. A real operational audit tells you exactly where the leaks are — and what to do first.

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The Reality — and the Fix.

The Problem

Most sales ops audits end with a 40-page deck nobody implements. The report says everything needs to change. Leadership picks two things to fix and the rest goes in a drawer. Six months later, the same audit would surface the same findings.

The Solution

BOOST audits end with a ranked fix list — three things, in order, with the math on why each one matters. Not 40. Three. The CRO and CSO can actually execute three things in 90 days.

Why BOOST Works

Sales ops without a selling system is just administration. The audit and the CRM exist to serve the sales motion, not the other way around. BOOST defines the motion first — then ops becomes the leverage that makes it scale.

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Years in Sales

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What You'll Walk Away With

A CRM your reps actually use because it reflects how they sell
Clean pipeline data that doesn't fall apart the night before forecast calls
A sales process that's documented, coached, and measured — not folklore
KPIs tied to leading indicators, not just bookings
A tech stack audit that cuts tools you don't need and reinforces the ones you do
Deal-stage definitions everyone in the building agrees on

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in an Operational Audit

Every audit is scoped to company size and complexity. Standard audit includes:

Full sales ops audit: pipeline, CRM hygiene, tech stack, KPIs, reporting
Deal stage and pipeline definition rebuild aligned to buyer journey
CRM field hygiene rubric, automation, and rep enablement
Forecast rhythm and deal-review cadence installed with managers
KPI dashboard design for CRO, VP Sales, and RevOps
Sales tech stack audit with consolidation and ROI math
Budget model tied to capacity and ramp assumptions

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

Is this just a report or do you actually implement?

Both. Most sales ops consultants deliver a 50-page deck and disappear. BOOST engagements include implementation coaching — we stay long enough to make sure the changes actually hold after we leave.

Do you work on a specific CRM?

Yes — Salesforce and HubSpot primarily, plus experience on Pipedrive, Close, and Zoho. The BOOST process is CRM-agnostic; what changes is configuration, not the selling motion underneath.

How much of this can my team do vs. needing consulting?

Some. If you have a strong RevOps team, we co-build. If you don't have RevOps yet, we install the foundation and train someone to maintain it. Either way, nothing gets built that your team can't run after.

Can you audit without rebuilding?

Yes. A standalone audit typically runs 4-6 weeks and gives you a prioritized findings deck. Most clients move into implementation after because the audit usually finds 3-5 things worth fixing.

Want to Know What's Actually Broken? Book the Call.

30-minute call. We'll talk through what you're seeing, what the numbers look like, and whether an audit fits.

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