Sales Training — Backed by Science

Sales Performance Audit Diagnose, Then Fix.

Impossible. Possible. Probable.

Before you hire, fire, or reorg, you need a real performance audit. Not a gut call. Not a week of observation. A structured look at the people, the process, and the pipeline — with a written fix plan at the end.

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The Reality — and the Fix.

The Problem

Performance reviews in sales are usually built on recent numbers and manager opinion. Both are lagging indicators. By the time someone is 'underperforming,' the damage is already done and the root cause is usually 3-6 months upstream.

The Solution

BOOST performance audits look at leading indicators — activity quality, call skill, pipeline hygiene, coaching rhythm — before looking at results. The root cause usually shows up before the results do.

Why BOOST Works

Sales ops without a selling system is just administration. The audit and the CRM exist to serve the sales motion, not the other way around. BOOST defines the motion first — then ops becomes the leverage that makes it scale.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

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Money-Back Guarantee

What You'll Walk Away With

A CRM your reps actually use because it reflects how they sell
Clean pipeline data that doesn't fall apart the night before forecast calls
A sales process that's documented, coached, and measured — not folklore
KPIs tied to leading indicators, not just bookings
A tech stack audit that cuts tools you don't need and reinforces the ones you do
Deal-stage definitions everyone in the building agrees on

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in a Performance Audit

Every audit is scoped to team size. Standard scope:

Full sales ops audit: pipeline, CRM hygiene, tech stack, KPIs, reporting
Deal stage and pipeline definition rebuild aligned to buyer journey
CRM field hygiene rubric, automation, and rep enablement
Forecast rhythm and deal-review cadence installed with managers
KPI dashboard design for CRO, VP Sales, and RevOps
Sales tech stack audit with consolidation and ROI math
Budget model tied to capacity and ramp assumptions

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

How much disruption does this cause to the team?

Minimal during the audit. Implementation has some rep friction — changing pipeline stages always does — but we stage the rollout so the quarterly numbers aren't at risk.

What's the typical ROI?

Forecast accuracy improvements alone usually pay for the engagement in the first two quarters. The bigger ROI is compounding — a cleaner pipeline funds cleaner decisions about hiring, quota, and territory, which funds the next quarter.

Is this just a report or do you actually implement?

Both. Most sales ops consultants deliver a 50-page deck and disappear. BOOST engagements include implementation coaching — we stay long enough to make sure the changes actually hold after we leave.

Do you work on a specific CRM?

Yes — Salesforce and HubSpot primarily, plus experience on Pipedrive, Close, and Zoho. The BOOST process is CRM-agnostic; what changes is configuration, not the selling motion underneath.