Impossible. Possible. Probable.
Software buyers don't decide with a feature matrix. They decide with their brains — trust, desire, urgency, contrast. Reps who understand that close more. BOOST teaches it.
Most software sales training is a feature tour wrapped in a deck. Reps memorize value props and objection scripts, then try to guess which one to deploy in a live call. When the call goes sideways, they don't know why. When it goes well, they can't repeat it. Performance stays unpredictable.
BOOST replaces the guess with a model of how the buyer's brain is processing the conversation. Reps learn to recognize where the prospect is — stalled on trust, low on desire, missing urgency, unclear on contrast — and choose the right move at the right moment. The result is more repeatable wins, shorter cycles, and less discount erosion.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →Individual reps and whole teams both get trained. Here's how.
Yes. For SDRs the focus is discovery, qualification, and booking the right meeting with the right stakeholder. For AEs it shifts to full-cycle close mechanics. Same framework, different application.
No. BOOST sits underneath those methodologies. It tells you why the tactic works at each stage. Teams that already use a named methodology report that BOOST sharpens — rather than replaces — what's in place.
Most reps see call-quality change inside 30 days, close-rate movement inside 60, and cycle-time shift by day 90. Your mileage depends on starting point and leadership reinforcement.
Both. Individual reps use the 1-Hour, 10-Pack, or Yearly consulting programs. Companies run the BOOST Group & Team program.
30-minute free call. We'll pull apart one of your deals, show you where BOOST would move it, and decide if working together makes sense.
Book a Free Call with John →