Impossible. Possible. Probable.
Scale-ups have a specific problem: the sales motion that raised the Series A won't support the Series C. You need to build a new motion without breaking the current one — and the clock is the board's, not yours.
Scale-up sales strategy usually defaults to 'hire a VP Sales from a bigger company.' Sometimes that works. Often it doesn't — because the VP lands into founder-led chaos and can't rebuild fast enough. The first VP fails, the second VP fails, and the board starts questioning the business.
BOOST scale-up strategy installs the motion in parallel to the existing one. Founder keeps closing the current deals. New motion gets built and validated on a subset of pipeline. Once it's working, the transition happens in one quarter instead of three years of VP turnover.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →Every engagement is scoped to stage and cap table pressure. Standard scope:
Common and usually addressable. Most resistance comes from fear of having the rug pulled. Early engagement with sales leadership, clear wins in the first 60 days, and a shared scorecard handle most of it. Genuine mismatches we flag early.
No. Turnaround is one use case. The other — and often bigger — is companies scaling through a transition: post-Series B, post-acquisition, post-pivot. Growth breaks process; transformation prevents that break.
Big-firm consulting produces elegant decks. This work produces working sales motion. John sits in the field with your reps, not in a conference room with your slides.
Typical engagements are 6-12 months. The diagnostic and blueprint usually complete in 60-90 days. Implementation runs the balance. Some transformations extend with ongoing coaching for another 6 months.
30-minute call. Tell us your stage, board pressure, and current motion. We'll find the path.
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