Science-Backed Sales Training  |  Explore BOOST Programs →
Sales Training — Backed by Science

Tech Sales Coaching Programs That Install a System, Not a Binder.

Impossible. Possible. Probable.

The gap between a tech team that hits number and one that doesn't isn't talent — it's the presence of a coaching program tied to a real methodology. BOOST gives you both: the framework and the cadence to install it.

The Reality — and the Fix.

The Problem

Most tech sales coaching is just managers squeezed between pipeline review and the forecast call, telling reps to "work their deals harder." There's no rubric, no framework, no way to tell if a rep is losing on discovery, demo, or close. So performance stays tied to whoever has the strongest intuition — and that doesn't scale.

The Solution

BOOST coaching programs give your tech team one framework, one call-review rubric, and one coaching rhythm. We train reps on the neuroscience of buying decisions, train managers to coach to that system, and measure outcomes against pipeline math — not just activity.

Why BOOST Works

BOOST was built on how buyers actually decide — oxytocin for trust, dopamine for desire, adrenaline for urgency, cortisol for contrast — and field-tested across SaaS, cybersecurity, fintech, and IT services.

30+
Years in Sales
1,200+
Professionals Trained
15+
Industries Served
30-Day
Money-Back Guarantee

What You'll Walk Away With

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

Book Your Free Call →

What a Tech Sales Coaching Program Includes

Coaching without structure is just conversation. Here's what a real program looks like when we install it:

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."
— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

How is this different from a one-day sales training?

A one-day training installs vocabulary. A coaching program installs behavior. We combine the intensive kickoff with 12 weeks of weekly reinforcement, 1:1 coaching, and manager development so the skills actually compound into pipeline.

Do you work with inside sales, field sales, or both?

Both. BOOST is buyer-brain methodology, so it works identically whether your reps are closing on Zoom, at customer sites, or a hybrid of both.

What if my managers can't coach at a high level today?

That's normal — and expected. Manager coaching is a dedicated track in every engagement. Your leaders will leave with the same rubric, frameworks, and language your reps are learning, so coaching gets reinforced up and down the org.

How is success measured?

Pre-program KPI baseline, 90-day checkpoint, and post-program report. Typical measures: close rate by stage, cycle time, average deal size, ramp time, and forecast accuracy. You'll know exactly what moved.

Stop Running a Coaching Program That's Just Pipeline Review. Book the Call.

30-minute call with John. We'll look at your current rhythm, find the 2–3 things coaching can move fastest, and talk through what a real BOOST coaching program would look like for your team.

Book a Free Call with John →
30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure