Impossible. Possible. Probable.
Meeting rates below 3%. SDR turnover burning through your TA budget. Prospects who ghost after the first reply. Fix the outbound motion — before you hire another five SDRs hoping volume solves it.
Most SDR training is a cadence tool walkthrough plus a motivation speech. The rep gets good at logging activity and bad at conversation. The result is a team that sends 100 emails a day and books 2 meetings a week — and leaves after four months when they can't make quota.
BOOST for SDRs is about the 90 seconds on a cold call and the three lines in a cold email. The neuroscience of a stranger deciding to give you time. Scripts, structure, and a call-review rubric your SDR managers run weekly. Meeting rates typically lift 50-150% inside one quarter.
30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.
Book Your Free Call →Built for SDR teams of 3+. Works for inbound, outbound, or hybrid motion.
Most teams see close-rate movement inside 60 days and ramp-time movement inside one quarter. Bigger forecast improvements typically show up in the second quarter as the playbook compounds across the pipeline.
Both. For early-stage we usually install a lighter version focused on founder-led selling, first AE hires, and ICP discipline. For scale-ups we do the full BOOST CSO engagement with performance-based terms.
Both — and that's the point. Roughly 80% of rep performance is driven by managers. Every engagement includes manager coaching so the skill work actually sticks after the program ends.
Yes. The majority of engagements run fully remote via Zoom with optional in-person kickoff. Remote-first tech teams get the same outcomes as in-person teams — the system doesn't care where your reps sit.
30-minute call. Bring your current scripts and last quarter's meeting-booked numbers. We'll tell you exactly where the lift will come from.
Book a Free Call with John →