Sales Training — Backed by Science

Tech Startup Sales Consulting Built for the First $10M.

Impossible. Possible. Probable.

Founder-led sales that stopped scaling. First AE hires that aren't hitting quota. A pipeline that looks good until you actually look at it. We've seen this exact stage — and we know what to fix.

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The Reality — and the Fix.

The Problem

Early-stage tech sales is brutal because everything is ambiguous: ICP isn't locked in, pricing is half-guessed, the product keeps changing, and the founder is the best closer on the team. Hiring AEs too early breaks the numbers. Waiting too long breaks the founder. Most consultants don't understand the math of this stage.

The Solution

BOOST for startups is a different engagement than BOOST for scale-ups. We lock ICP, rebuild the founder's playbook into something coachable, and install the first sales system your AEs can run. Equity or performance-based terms are possible for the right fit.

Why BOOST Works

BOOST isn't another methodology dressed up with a clever acronym. It's built on the neuroscience of how B2B tech buyers actually make decisions — and it's been tested in the field across SaaS, fintech, cybersecurity, developer tools, and enterprise software.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

Faster ramp for new AEs and SDRs (typically 30–50% faster to quota)
Higher close rates on qualified opportunities without discount erosion
CRM hygiene that reflects reality, not last-minute quarter-end theater
A forecast your CRO can defend to the board
Managers who coach to a system, not to gut feel
Fewer deals slipping quarter to quarter because qualification is actually rigorous

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in a Startup Sales Consulting Engagement

Every startup engagement is scoped to stage. Pre-seed through Series B. Here's the typical work when you've got a working product and 1-5 early reps.

Full-day in-person or virtual kickoff workshop for the team
12 weeks of weekly group Zoom training with live role-play
Individual 1:1 coaching calls for each rep on real deals in their pipeline
Manager-level coaching on forecast, deal review, and rep development
Custom BOOST playbook, scripts, email templates, and call-review rubric
Post-program performance report with outcomes tied to KPIs
Discovery-call templates specific to your buyer persona and product

"John's BOOST program completely changed how I approach every sales call. Within 60 days I doubled my close rate. This isn't motivational fluff — it's a real, repeatable system."

— Mike Reposit, Independent Sales Rep — Medical Devices

Straight Answers to Common Questions

How fast do tech teams see measurable results?

Most teams see close-rate movement inside 60 days and ramp-time movement inside one quarter. Bigger forecast improvements typically show up in the second quarter as the playbook compounds across the pipeline.

Do you work with early-stage startups or only scale-ups?

Both. For early-stage we usually install a lighter version focused on founder-led selling, first AE hires, and ICP discipline. For scale-ups we do the full BOOST CSO engagement with performance-based terms.

Is this for reps, managers, or both?

Both — and that's the point. Roughly 80% of rep performance is driven by managers. Every engagement includes manager coaching so the skill work actually sticks after the program ends.

Can this be delivered remotely?

Yes. The majority of engagements run fully remote via Zoom with optional in-person kickoff. Remote-first tech teams get the same outcomes as in-person teams — the system doesn't care where your reps sit.

Stuck Between Founder-Led and a Real Sales Team? Book the Call.

30-minute call. We'll walk through your pipeline, your ICP, and your first AE hires. If it's not the right stage for consulting, we'll tell you that too.

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