Sales Training — Backed by Science

Technology Industry Sales Coaching That Reps Actually Use.

Impossible. Possible. Probable.

Tech sells differently than every other industry — buyers are technical, buying committees are wide, and the margin for bullshit is zero. Get coaching from someone who's closed 8-figure tech contracts and trained 1,200+ reps across SaaS, cybersecurity, fintech, and developer tools.

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The Reality — and the Fix.

The Problem

Most tech sales coaching is generic sales coaching with tech logos on the slide deck. The coach has never sold an API, never run a technical POC, never watched a deal stall because the champion's CTO had doubts. Reps leave the session motivated and sell exactly the same way the next week.

The Solution

BOOST is sales coaching for how technical buyers actually decide. Oxytocin for trust with the champion. Dopamine for desire in the business case. Adrenaline for urgency when procurement drags. Cortisol for contrast against the incumbent. Install the system, coach against real deals, measure the lift.

Why BOOST Works

BOOST isn't another methodology dressed up with a clever acronym. It's built on the neuroscience of how B2B tech buyers actually make decisions — and it's been tested in the field across SaaS, fintech, cybersecurity, developer tools, and enterprise software.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A tech-specific sales playbook your reps will actually use — not a binder that dies in a drawer
Faster ramp for new AEs and SDRs (typically 30–50% faster to quota)
Higher close rates on qualified opportunities without discount erosion
CRM hygiene that reflects reality, not last-minute quarter-end theater
A forecast your CRO can defend to the board
Managers who coach to a system, not to gut feel

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What's Included in a Technology Sales Coaching Engagement

Every engagement starts with a diagnostic against your real pipeline, and ends with a measurable lift you can show your CRO.

Pre-program sales audit and KPI baseline (pipeline math, close rates, ramp, win/loss themes)
Full-day in-person or virtual kickoff workshop for the team
12 weeks of weekly group Zoom training with live role-play
Individual 1:1 coaching calls for each rep on real deals in their pipeline
Manager-level coaching on forecast, deal review, and rep development
Custom BOOST playbook, scripts, email templates, and call-review rubric
Post-program performance report with outcomes tied to KPIs

"John's BOOST program completely changed how I approach every sales call. Within 60 days I doubled my close rate. This isn't motivational fluff — it's a real, repeatable system."

— Mike Reposit, Independent Sales Rep — Medical Devices

Straight Answers to Common Questions

Will this work if our team is already using a named methodology like MEDDIC or Challenger?

Yes. BOOST layers on top. MEDDIC tells you what to qualify, Challenger tells you how to teach, BOOST tells you why a buyer actually says yes at each stage. Teams running a named methodology typically see BOOST sharpen, not replace, what's already working.

How fast do tech teams see measurable results?

Most teams see close-rate movement inside 60 days and ramp-time movement inside one quarter. Bigger forecast improvements typically show up in the second quarter as the playbook compounds across the pipeline.

Do you work with early-stage startups or only scale-ups?

Both. For early-stage we usually install a lighter version focused on founder-led selling, first AE hires, and ICP discipline. For scale-ups we do the full BOOST CSO engagement with performance-based terms.

Is this for reps, managers, or both?

Both — and that's the point. Roughly 80% of rep performance is driven by managers. Every engagement includes manager coaching so the skill work actually sticks after the program ends.

Ready to Coach Your Tech Reps to a Real System? Book the Call.

30-minute call. No pitch. We'll look at your current pipeline, find the two or three things coaching will move fastest, and decide together whether it makes sense to work together.

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