Sales Training — Backed by Science

VP of Sales Coaching Coach the Coach.

Impossible. Possible. Probable.

Your reps get coached. Your VP of Sales doesn't. They were promoted from the best rep seat and left to figure out leadership. Most don't. Coaching the VP is the single highest-leverage intervention in a sales org.

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The Reality — and the Fix.

The Problem

The 'best rep becomes VP' pattern is everywhere — and it almost never works without intentional coaching. Great selling skills don't translate to great coaching skills. Your new VP fills their day with the things they're good at (selling) and avoids the things they need to be good at (leading).

The Solution

BOOST VP coaching is 1:1 work on the leadership skill set: coaching rhythm, 1:1 structure, deal-review rubric, performance conversations. The VP stops being the top rep by title and starts being the force multiplier the title is supposed to be.

Why BOOST Works

Executive sales problems rarely get fixed from inside. The VP has too much context and not enough distance. John has sat in the CRO/CSO seat — and he brings 30+ years of pattern recognition from 15+ industries. BOOST is the framework he uses to diagnose and rebuild.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A scalable sales motion that doesn't break when the team doubles
Quarterly performance reviews that drive outcomes, not anxiety
A sales leadership team that can run the business without the CEO in every deal
A sales leader who coaches to a system, not to personality
A forecast the CEO and CFO can actually defend
A sales culture built on process, not on a single heroic performer

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

Book Your Free Call →

What's Included in VP Coaching

Standard 1:1 engagement scope:

BOOST framework rollout for the entire sales organization
Executive alignment workshops with CEO, CFO, CRO, and CMO
Fractional CSO engagement option for companies without a full-time leader
Executive diagnostic: sales org, pipeline, forecast, talent, KPIs
90-day plan for the sales leader with weekly checkpoints
CRO/VP Sales coaching — 1:1, confidential, outcomes-driven
Board-grade KPI dashboard and forecast rhythm design

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

Is this confidential — my team won't know?

Yes. Executive coaching is 1:1 and confidential by default. If the engagement broadens to include the team, that's a different scope and always with your approval.

Does this work if I'm a founder doing sales, not a CRO?

Yes — and that's where the highest leverage usually is. Founder-led selling gets a specific playbook. The goal is to systematize what you do so the first 2-3 AE hires don't crater the business.

How long are executive engagements?

Coaching engagements typically run 6 months with monthly check-ins. Fractional CSO runs 6-12 months. Full BOOST CSO Overhaul is scoped case by case.

Will the board see reports from this work?

Only if you want them to. Most clients use the work privately and show the board outcomes, not process. Some prefer transparent board-level updates. Either works.

Ready to Promote Your VP Into the Role They Already Have? Book the Call.

30-minute call. Tell us about your VP's current gap. We'll scope a coaching engagement.

Book a Free Call with John →

30-Day, 100%, No-Questions-Asked Money-Back Guarantee · No Pitch, No Pressure