Sales Training — Backed by Science

What Makes a Sales Workshop Actually Work A Ruthless Checklist.

Impossible. Possible. Probable.

Most sales workshops fail the Monday morning test: whatever got 'taught' on Friday is gone by Monday morning. The workshops that stick share a specific set of components. The ones that don't stick are missing at least one.

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The Reality — and the Fix.

The Problem

The typical sales workshop is a content dump. Three hours of slides, a few role-plays, a motivational close. Reps leave with a binder they won't open and concepts they can't execute. Management calls it 'great training' until the numbers don't move.

The Solution

Effective workshops share seven components: pre-work with real deal material, live skill drilling (not just content), pulled-from-reality scenarios, manager participation (not observation), a 30/60/90 day follow-up cadence, measurable behavior change targets, and a feedback loop to leadership. Miss any, the workshop fails the Monday test.

Why BOOST Works

These are the questions companies ask when they've been burned by sales training before — or when they're about to invest and want to get it right the first time. The honest answers below reflect 30+ years of seeing what actually works and what just looks good on a proposal.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

A baseline for what 'good' looks like — so you can spot what isn't
Confidence to push back on proposals that sound like motivation dressed as methodology
A framework for measuring ROI that isn't just NPS and smile sheets
Language to use with your CFO when justifying the investment
A shortlist of questions to ask in the discovery call with any provider
Honest expectations about timeline, cost, and what the team has to contribute

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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The Seven Components of a Workshop That Sticks

The checklist we use for every BOOST workshop:

A short checklist you can use in your next discovery call
A specific example of what 'done well' looks like
A specific example of what 'done poorly' looks like and how to spot it
A pricing reality check — what this kind of work actually costs
A timeline reality check — how long before you see the impact
A link to talk it through on a 30-minute call if you want
Direct, honest answer to the specific question above — not marketing copy

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

Do I have to buy something to get real answers?

No. The free 30-minute call exists to give you clarity. Some companies end the call and implement everything themselves. That's fine. The call is valuable regardless of whether it turns into work.

Is BOOST right for my company?

If you have a sales team of 5+, a repeatable product or service, and a buying cycle of weeks or months — usually yes. Below that, the 10-Pack consulting is probably better. Enterprise and long-cycle industrial can go straight to the CSO Strategic Overhaul.

What's the catch?

No catch. The free call is genuinely free. The 30-day money-back guarantee on paid engagements is genuinely 30 days. The BOOST framework works because the science is real, not because of marketing tricks.

How do I decide whether to pull the trigger?

Book the call. Bring your two biggest questions. If after 30 minutes you don't have a clearer picture of what's broken and what would fix it, that's on us.