Sales Training — Backed by Science

What to Look For in Team Sales Coaching Signals vs Noise.

Impossible. Possible. Probable.

Every sales coaching provider claims outcomes, certifications, and proprietary frameworks. Most can't defend any of it when you ask hard questions. Here's what separates a legitimate program from a guru-in-a-box.

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The Reality — and the Fix.

The Problem

Buying team sales coaching is hard because the market is full of slick pitches and dubious credentials. The coach with the best slide deck often has the weakest track record. The coach with a real track record often has a terrible slide deck. Signal and noise are inverted.

The Solution

Eight signals to look for: direct closing experience at scale, documented methodology, measurable outcomes beyond testimonials, coaching cadence (not one-time workshops), willingness to be measured, industry breadth or real industry depth, straight pricing, and a no-pitch first call. BOOST checks all eight.

Why BOOST Works

These are the questions companies ask when they've been burned by sales training before — or when they're about to invest and want to get it right the first time. The honest answers below reflect 30+ years of seeing what actually works and what just looks good on a proposal.

30+

Years in Sales

1,200+

Professionals Trained

15+

Industries Served

30-Day

Money-Back Guarantee

What You'll Walk Away With

Clarity on what to actually demand from a sales training engagement
A checklist you can use when evaluating any sales trainer or consultant
A baseline for what 'good' looks like — so you can spot what isn't
Confidence to push back on proposals that sound like motivation dressed as methodology
A framework for measuring ROI that isn't just NPS and smile sheets
Language to use with your CFO when justifying the investment

Ready to talk specifics?

30-minute call with John. No pitch, no pressure — just a straight conversation about your situation.

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What a Real Sales Coaching Program Looks Like

The engagement elements every legitimate team coaching provider should include:

Direct, honest answer to the specific question above — not marketing copy
A working framework you can apply with any provider, not just BOOST
A short checklist you can use in your next discovery call
A specific example of what 'done well' looks like
A specific example of what 'done poorly' looks like and how to spot it
A pricing reality check — what this kind of work actually costs
A timeline reality check — how long before you see the impact

"We brought John in to train our entire sales team. The results were immediate. The BOOST system helped improve our weakest performers and strengthened our leaders. Clearer processes, better confidence, and our quarterly numbers reflected it across the board."

— Sara Laughlin, VP of Sales, Mid-Market Company

Straight Answers to Common Questions

Why are you willing to answer this publicly?

Because most of the noise in this category is marketing, not information. If someone reads this page and decides we're not the right fit, that's a win for both of us. The free call exists to go deeper, not to qualify people out.

What if my situation is different from what you describe?

It probably is. Categories are useful for frameworks; specifics only come out on a call. The page gives you a working answer — the call gives you the answer tailored to your team and numbers.

Do I have to buy something to get real answers?

No. The free 30-minute call exists to give you clarity. Some companies end the call and implement everything themselves. That's fine. The call is valuable regardless of whether it turns into work.

Is BOOST right for my company?

If you have a sales team of 5+, a repeatable product or service, and a buying cycle of weeks or months — usually yes. Below that, the 10-Pack consulting is probably better. Enterprise and long-cycle industrial can go straight to the CSO Strategic Overhaul.